Case Study
Escaping the Dot Matrix
An aging dot matrix printer was holding The Courier hostage - unreliable, impossible to maintain, and requiring hours of babysitting each week. CJP specced out a modern replacement and managed the entire transition without disrupting a single mailing.
The Problem
The Courier’s dot matrix label printer had become a liability. Like many community newspapers, they were stuck with aging equipment that was unreliable, difficult to maintain, and nearly impossible to replace - manufacturers stopped making them years ago.
Staff dreaded print day. Someone had to babysit the printer for hours while thousands of labels slowly churned out, watching for the frequent jams and failures. And nobody wanted to touch the settings - one wrong move could break something they couldn’t fix.
Switching to laser-printed sheet labels (the common alternative) wasn’t appealing either - those have to be applied by hand, one at a time. The Courier wanted to keep using their efficient price-gun-style applicator.
The Solution
We worked with The Courier to spec out a modern label printer that matched their specific volumes and workflow - including keeping their existing applicator.
CJP priced out the full solution with an operational cost comparison against their old system, then supported the entire transition: installation, configuration, and reformatting their label output. Our mailing software handled the format change automatically - no manual work required on their end.
The Results
The Courier seamlessly transitioned to modern label printing with zero disruption to their weekly mailing schedule. Staff no longer spend hours babysitting an unreliable printer - they print their labels and move on with their day.