Case Study
From Spreadsheets to Autopilot
The Georgia News Trust was managing subscribers across spreadsheets and outdated software nobody fully understood. CJP sent a representative to each newspaper location in person, exported every record, and transitioned them to a modern system - without burdening their staff.
The Problem
The Georgia News Trust manages multiple community newspapers - and each one had its own way of tracking subscribers. Some used spreadsheets. Others used software that was never designed for subscription management. None of them talked to each other.
Staff had to manually expire subscribers, manually track renewals, and manually send renewal notices. Subscribers had no way to manage their own accounts online. The whole operation was held together by institutional knowledge and workarounds - and nobody wanted to be the one to try to fix it.
The Solution
CJP didn’t ask GNT’s staff to figure out their own data export. We sent a representative to each newspaper location in person to pull subscriber records directly, ensuring nothing got lost in the transition.
We did the heavy lifting. Their team just had to show us where the data lived.
The Results
A smooth, fast transition to a modern subscriber management platform. The Georgia News Trust now has:
- Automated mailing labels and postal paperwork
- Automatic renewal notices - no more manual tracking
- A self-service portal where subscribers manage their own accounts
What used to take hours of manual work now runs on autopilot.